The SocialScore a numerical representation of the social activity around a business on the 4 major social networks: Facebook, Twitter, Instagram, and Google+. It takes int account tweets, shares, comments, posts and likes from the public about the business you are looking at. We are looking at the activity daily and create the score based on what we see over time.
In laymen's terms, we watch what people say and do on social media for every business in the United States and put a number to it! So the higher the score today the more activity it is getting.